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Foundations of Marketing by John Fahy (1ZAEUA0)
- Summary • 50 pages • 2016
- Available in package deal
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- $7.24
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For the box 1ZAEUA0, a comprehensive summary that is easy to read. The chapters are indicated with colors and important concepts. Summary deals with Chapters 1 through 12 of the book Foundations of Marketing by John Fahy. For the course 1ZAEUA0, a comprehensive and easily readable summary of the 300-page book Foundations of Marketing, including all important models, theories, and figures. Summary of chapter 1 to 12.
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Summary Foundations of Marketing
- Summary • 53 pages • 2016
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- $3.34
- 26x sold
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An elaborate summary of the book Foundations of Marketing by Fahy and Jobber, fifth edition for the course 1ZEUA0 New Product Marketing
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Marketing - Foundations of Marketing - 5th edition (John Fahy and David Jobber)
- Summary • 37 pages • 2020
- Available in package deal
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- $5.01
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Elaborate summary of the book Foundations of Marketing 5th edition. Can be used for the course Marketing for the second year (first module, called module 5) of the program International Business Administration at the University of Twente. Contains chapters 1, 3 (excluding buying decision-making process (B2B), 5 (excluding organizational segmentation criteria), 6 to 8, 9 (excluding personal selling and sales management) en 10 to 11. Can also be used for other studies at other universities with ...
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1ZEUA0 - New Product Marketing
- Summary • 44 pages • 2018
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- $7.26
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This is an extensive but compact summary of the fifth edition of the Foundations of Marketing (ISBN: 9780077167950). Most items are elaborated with day to day examples.
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Summary of chapters 1 till 12 Foundations of Marketing
- Summary • 36 pages • 2017
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- $8.37
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Summary of the book Foundations of Marketing (John Fahy and David Jobber) fifth edition. Summarized chapters: 1 - 12
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1ZEUA0 New Product Marketing 2019-2020 Summary
- Summary • 60 pages • 2019
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- $5.35
- 2x sold
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Summary of the TU/e course 1ZEUA0 New Product Marketing.
Also summary of the book Foundations of marketing used for this course.

Book Slides.

60 pages
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Summary Foundations of Marketing
- Summary • 36 pages • 2017
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- $5.02
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This document provides a detailed summary of the book Foundations of marketing by John Fay and David Jobber 
(Due to the use of an other summary, also to be found on sutvia, some parts can be missing)
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Summary Foundations of Marketing IBK2
- Summary • 21 pages • 2017
- Available in package deal
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- $3.90
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Summary Introduction to Business Studies 2: 'Fundamentals of Marketing'
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Marketing (IBA UT)
- Package deal • 2 items • 2020
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- $8.93
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Combinatie van de samenvatting van het boek Foundations of Marketing 5e editie (John Fahy and David Jobbers) en alle aantekeningen van de van tevoren opgenomen lectures van het vak Marketing. In de samenvatting zijn de verplichte hoofdstukken van het vak opgenomen.